Launch of Personalized Wireless Services Prompts Record Consumer Response
Ridgeland, Miss. (Sept. 28, 2011) – C Spire Wireless logged record Internet traffic levels Monday as consumers flocked to its new state-of-the-art website to learn more about the official launch of the new brand and a suite of personalized wireless services not available from any other U.S. wireless communications provider.
“Our website traffic levels were 400 percent higher than an average 24-hour period and broke long-standing records for Black Friday, Cyber Monday and other major high demand times in our company’s history,” said Greg Latour, senior vice president for Strategy Development and IT at C Spire Wireless.
During one five hour period on Monday ending at noon, the cspire.com website experienced traffic levels 1,400 percent higher than its average daily number of visitors during that time, Latour said, adding that the company has taken steps to reconfigure and bolster the number of servers supporting the website to handle the unprecedented demand.
C Spire’s new website, which is like nothing else in the wireless industry, offers a personalized experience specific to each individual consumer. The interactive and colorful site features an app-like appearance that is home to several of C Spire’s personalized services that provide consumers a unique experience by following them as they journey throughout the website and seamlessly inject personalization into each interaction.
“We’re pleased with the extremely high level of consumer interest in our new brand and the availability of personalized wireless services,” said Kevin Hankins, chief operating officer for C Spire. “Our new brand and strategy reflect what today’s consumers really want – truly personal experiences based on their individual desires and needs.”
Hankins said that by recognizing users are individuals with their own wireless interests and needs, the company is offering unique and industry-first products and services that adapt to consumers, understand who they are and are designed just for them.
Personalized Wireless
Personalized wireless at C Spire is a combination of a number of different services, systems and programs that combine to offer an unmatched wireless experience that directly reflects and serves each consumer’s unique needs. C Spire’s industry-leading personalization capabilities are powered by Pulse, a proprietary system that enables the company to understand and develop a closer relationship with consumers. In turn, C Spire recommends and provides the right selection of technology experiences tailored for each consumer – giving them unmatched wireless personalization
Scout: This program creates an optimum, personalized app experience not available at any other wireless carrier by getting to know each consumer in a more intimate way and by providing app recommendations that match their interests and needs.
Percs: This one-of-a-kind Percs program rewards consumers just for doing things like sharing their views on the community social forum, joining the company’s app Scout program, and for being a loyal customer.
Social Media Integration: In order to personalize each consumer’s interaction with C Spire on social networking sites like Facebook and Twitter, C Spire has developed programs that directly interact with consumers on a personal level, including personalized app recommendations, daily prizes and gaming, insider information, the unique ability to share with friends as well as an industry-first customer care live chat.
Circle: C Spire engages consumers in a two-way conversation and listens to what they have to say through online panels, focus groups, user generated initiatives and more. This gives the company valuable information and tools needed to create unique consumer experiences with products and services.
Pulse: To achieve closeness with consumers, C Spire has developed a series of proprietary systems that enable us to discover new ways to interact and give customers a personalized wireless experience. Pulse is “the brains” behind the company’s ability to provide its customers with a truly unique experience at nearly every point of brand engagement.
Converged Services: Converged Services connects consumer electronic devices to easily access and share media content. With C Spire, customers will be able to control a variety of devices wirelessly, including computers, TVs, DVRs, digital cameras and even cars and refrigerators in the near future – creating the total multi-screen experience.
Personalized Plans with Infinite Data: With personalized options built around customers’ wireless needs,
C Spire offers a variety of individual, family and business voice and data plans that give users the freedom and flexibility to use their phone how and when they want. C Spire understands that when customers have to measure and limit their data, they aren’t getting the optimal experience with their wireless provider. That’s why the company is introducing Individual and Family Choice Plans that offer consumers the ultimate in choice and flexibility, and access to infinite data.
About C Spire Wireless
C Spire Wireless is a diversified mobile communications company passionately committed to helping customers by personalizing wireless services designed just for them. The nation’s largest privately owned wireless communications provider personalizes customers’ experience by offering apps that fit who they are, services that anticipate their needs, and rewards they receive for using their phone in new ways – all with seamless ease and at amazingly fast speed. This news release and other announcements are available at www.cspire.com/news. For more information about C Spire products and services, visit www.cspire.com or follow us on Facebook at www.facebook.com/cspire or Twitter at www.twitter.com/cspire.
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